Roster's AI validates, standardizes, dedupes and merges messy CRM exports in seconds — and never invents or silently deletes a single value. Every fix is logged, so your ops team can actually trust the output.
john.smith@@email.com[email protected]5551234567(555) 123-4567californiaCAusaUnited Statessan fransiscoSan Francisco12 units @ 40flagged, not guessedBob + Robert Brownmerged — same personBad values are flagged and kept — not guessed.
Every change lands in a Review Notes column.
Drop a CSV, get a clean file back instantly.
Roster figures out your columns automatically — even oddly named ones — and cleans by content, not guesswork.
Export from Salesforce, HubSpot, a spreadsheet, an event list — anything. Nothing is uploaded; it cleans right in your browser.
Emails, phones, dates, revenue, states and cities are standardized. Anything questionable is flagged in red, never quietly changed.
Duplicates merge by survivorship, blanks fill from the best record, and a Review Notes column documents it all.
Wherever contacts pile up faster than anyone can clean them.
Keep Salesforce or HubSpot clean by scrubbing exports before they re-import — no more duplicate people or fake phone numbers polluting reports.
Turn a badge-scan or registration dump into deduped, validated contacts your sales team can actually call the next morning.
Catch the junk — placeholder emails, invalid dates, made-up values — before a bought list quietly wrecks your deliverability.
Consolidating two systems? Merge the same person across spellings and nicknames, keeping the most complete record and logging the rest.
"12 units @ 40" into 1,240 — inventing revenue000-000-0000 as a valid phone06/07 to one date and hopesDoes my data get uploaded anywhere?
No. The cleaning runs entirely in your browser — your file never leaves your computer. There's no server to send your contacts to.
Will it change or delete my data without me knowing?
Never. Roster flags anything it isn't sure about instead of guessing, it doesn't invent values, and every single change is written to a "Review Notes" column so you can see exactly what happened. Duplicates are merged by keeping the most complete record — nothing is silently thrown away.
What files does it work with?
CSV exports — the standard format from Salesforce, HubSpot, Google Sheets, Excel, event platforms, and most contact tools. Drop the file in and Roster figures out the columns automatically.
How does pricing work, and can I cancel?
Simple monthly plans based on how many rows you clean per month, starting at $30. Every plan starts with a 7-day free trial — no charge until it ends — and you can cancel anytime from your dashboard.
Do I need to install anything?
No. Roster runs in your web browser. Sign in, upload a file, download the clean result.
Start a 7-day trial — no charge until it ends, cancel anytime.