Roster validates, standardizes, dedupes and merges messy CRM exports in seconds — and never invents or silently deletes a single value. Every fix is logged, so your ops team can actually trust the output.
Bad values are flagged and kept — not guessed.
Every change lands in a Review Notes column.
Drop a CSV, get a clean file back instantly.
Roster figures out your columns automatically — even oddly named ones — and cleans by content, not guesswork.
Export from Salesforce, HubSpot, a spreadsheet, an event list — anything. Nothing is uploaded; it cleans right in your browser.
Emails, phones, dates, revenue, states and cities are standardized. Anything questionable is flagged in red, never quietly changed.
Duplicates merge by survivorship, blanks fill from the best record, and a Review Notes column documents it all.
Wherever contacts pile up faster than anyone can clean them.
Keep Salesforce or HubSpot clean by scrubbing exports before they re-import — no more duplicate people or fake phone numbers polluting reports.
Turn a badge-scan or registration dump into deduped, validated contacts your sales team can actually call the next morning.
Catch the junk — placeholder emails, invalid dates, made-up values — before a bought list quietly wrecks your deliverability.
Consolidating two systems? Merge the same person across spellings and nicknames, keeping the most complete record and logging the rest.
"12 units @ 40" into 1,240 — inventing revenue000-000-0000 as a valid phone06/07 to one date and hopesStart a 7-day trial — no charge until it ends, cancel anytime.